US company Peerless Fence Group announces executive changes

Peerless Fence Group, one of the largest fence companies in the US Midwest, provides residential and commercial installation services and materials and has announced that it has appointed Roger Greenhagel as the company’s new President.

Dean White, current CEO and founder, will assume the new role of Executive Chairman. These executive changes will help position Peerless to accelerate its growth and continue a dedication to a superior customer experience centred on quality, service, and integrity ideals.

As Executive Chairman, White will remain involved in strategic initiatives and partner relationships and will help Peerless continue as an industry thought leader in the fencing installation and material sales market. “I couldn’t be more excited for Peerless’ next chapter as Roger moves into this leadership role utilising his extensive industry experience and track record of growth. It is inspiring to see how far Peerless has come, and I look forward to carrying on the legacy and tradition of the company with this incredible team,” said White.

Greenhagel joined the company in early 2023 and has been serving as VP of Material Sales focused on building Peerless’ growing material sales business in addition to key operational and commercial initiatives. Before Peerless, Greenhagel held senior roles in the exterior construction market with Barrette Outdoor Living, Tando and US LBM. “With such a long history and stellar reputation in the industry, I am proud to partner with Dean and the entire Peerless team to lead the company into its next growth phase from a position of strength,” said Greenhagel.

Peerless’ appointment of Greenhagel is part of a long-term strategy to build a leading management team that includes the top senior talent from across the industry. In addition, Peerless continues making strategic investments in technology and systems to build a scalable platform that will serve as a foundation for continued growth and expansion. “In an industry that has seen rapid growth and numerous changes over the last few years, I am thrilled that we are assembling the strongest team in the market that will position us as an innovator delivering a leading customer experience driven by technology and data,” said White.